Tuesday 18 May 2010

Key 103 gets broadcast rights to Rihanna concert

Key 103 in Manchester has managed to secure the exclusive live broadcast rights to Rihanna's UK concert.
Rihanna The Bauer Media-owned station will devote 3 hours to the singer, including live coverage from her performance at Glasgow’s SECC.
It will build up to the event on May 26th with the launch of a dedicated Rihanna microsite, plus on-air competitions to win tickets. They are also putting together a dedicated social media campaign to target her fans directly.
“Key 103 is thrilled to have secured this sought-after opportunity and to participate in this live cross-network broadcast. Rihanna is a huge global star and this promises to be a night of great entertainment for our listeners, helping to drive increased reach and listening hours,” said Gary Stein, station director at Key 103.
In November Bauer's Big City Network of Key 103, Rock FM and Radio City combined forces to win the broadcast rights to Lily Allen's Manchester Apollo concert.

Rihanna Tickets are available online on GigSport.

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